124 Million Domestic Trips During the 2026 Dragon Boat Festival Holiday, Up 4.4% YoY
According to the Ministry of Culture and Tourism's data center, during the three-day 2026 Dragon Boat Festival holiday China recorded 124 million domestic trips, up 4.4% year on year, with total domestic tourism spending of RMB 44.456 billion, up 4.0%.
During the 2026 Dragon Boat Festival holiday, the national culture and tourism market was safe, stable and orderly. According to estimates by the data center of the Ministry of Culture and Tourism, over the three-day Dragon Boat Festival holiday there were 124 million domestic trips nationwide, up 4.4% year on year, and total domestic tourism spending of RMB 44.456 billion, up 4.0%.
Dragon boat races boosted “sports-tourism integration.” Localities widely held dragon-boat-themed activities and competitive events and carried out a series of activities such as Dragon Boat Festival blessing ceremonies, intangible cultural heritage performances, cultural-creative markets and traditional-style garden tours, covering multiple business forms such as “competition, exhibition, touring, shopping and entertainment,” effectively stimulating culture and tourism consumption.
Family trips, summer retreats and slow travel were widely popular. Parent-child trips became the main force of the market, and demand for private groups and customized tours for seniors was strong. Large concerts were held in many places, driving a significant increase in nearby accommodation bookings.
Distinctive consumption scenarios continued to expand. Localities issued culture and tourism consumption vouchers and released premium tourism routes; national-level nighttime culture and tourism consumption cluster areas recorded a cumulative nighttime footfall of 38.5895 million, up 2.43% year on year.
(This article is compiled from materials publicly released on the government portal website of the Ministry of Culture and Tourism.)