2026 Beijing Inbound Tourism Development Conference Held
The 2026 Beijing Inbound Tourism Development Conference and Beijing International Culture & Tourism Consumption Expo were recently held, drawing over 300 overseas tour operators from more than 40 countries and regions.
The 2026 Beijing Inbound Tourism Development Conference and the Beijing International Cultural Tourism Consumption Expo were recently held. Breaking the traditional conference model, the conference aims to promote the expo through the conference and promote consumption through experiences, further improving Beijing's inbound tourism product system and marketing network, and injecting momentum into building Beijing into China's preferred inbound tourism destination and a global tourism destination with high standards. More than 300 overseas tour operators from more than 40 countries and regions including Russia, the United States and Canada attended the conference.
During the conference, the organizer released the 'Beijing New Discoveries · Top Ten New Inbound Experience Scenes'; joined hands with leading overseas OTAs to launch the 'Must-Buy List' and 'Must-Eat List' for Beijing inbound tourism, providing inbound tourists with a 'nanny-level' consumption guide; presented certificates to enterprises winning the 2026 'Beijing Inbound Tourism Reward and Support Fund'; and awarded 14 important overseas tour operators and leading OTA platforms the title of 'Beijing Tourism Global Strategic Partner'.
During the conference, Beijing launched 8 in-depth experience routes such as the 'Immersive Mountains and Waters MICE and Central Axis Trendy Play Intangible Cultural Heritage Tour', and invited more than 300 tour operators to start a 'Discover Beijing Journey' along the relevant routes. The conference innovatively launched a dual-line linkage model of 'online pre-matching + offline in-depth negotiation'. With the help of the 2026 Beijing Inbound Tourism Development Conference enterprise business negotiation online platform, more than 300 overseas tour operators completed appointments in advance. The platform achieved a total of more than 3,000 negotiation matchings, enabling precise communication and connection before the conference. On June 5, the enterprise business negotiation meeting was held, attracting more than 150 Chinese enterprises to participate.
The Beijing International Cultural Tourism Consumption Expo integrates a B2B professional trade exhibition, special themed exhibitions and a public experience exhibition, attracting 33 enterprises from 17 countries and regions to participate, with the exhibition area of the international exhibition zone increasing by 30 percent year on year. The event launched an intelligent supply-demand matching system for the first time — publishing demands online before the expo, intelligent matching, and advance consultation, and centralized offline negotiation and rapid signing during the expo, achieving an efficient closed loop of 'online warm-up + offline deals'. (Wei Biao)
(This article is compiled from materials publicly released by the Ministry of Culture and Tourism; see the link at the beginning of the article for the original text.)