Chongqing Culture & Tourism Development Conference Convened
On July 7, the Chongqing Culture and Tourism Development Conference was held, calling for culture-driven tourism to build the 'Magnificent Landscape, New Rhythm Chongqing' brand.
On July 7, the Chongqing Municipal Cultural Tourism Development Conference was held. Yuan Jiajun, Secretary of the Chongqing Municipal Party Committee, attended and delivered a speech; Wang Jiong, Director of the Standing Committee of the Municipal People's Congress, and Cheng Lihua, Chairman of the Municipal CPPCC, attended; Chen Xinwu, Deputy Secretary of the Municipal Party Committee, presided over the meeting. The meeting proposed to adhere to shaping tourism through culture and highlighting culture through tourism, to emphasize innovation leadership, digital-intelligent empowerment, reform breakthroughs and open coordination, to polish the golden name card of 'Magnificent Mountains and Waters, New Charm of Chongqing', to promote the in-depth and solid construction of the Bashu Cultural Tourism Corridor, and to inject strong cultural tourism momentum into striving to write a Chongqing chapter of Chinese-style modernization.
The meeting proposed that, in promoting the high-quality development of the city's cultural tourism during the '15th Five-Year Plan' period, it is necessary to highlight all-region and all-time tourism, highlight improving the consumption experience, highlight tapping cultural connotations, highlight digital-intelligent empowerment and innovation-driven development, and highlight international and market-oriented concepts, and solidly promote an all-round leap in the competitiveness of the cultural tourism industry, the supply of high-quality cultural tourism products, the quality of cultural tourism services, the income-boosting effect of cultural tourism, and the level of internationalization of cultural tourism, and accelerate the building of the Bashu Cultural Tourism Corridor with nationwide influence and global reputation.
The meeting made clear that it is necessary to link pearls into a chain to build a new pattern of cultural tourism development, enhance the demonstrative role of the world mountain-and-water urban tourism, create cultural tourism landscape belts such as the thousand-year Chengdu-Chongqing Ancient Road, the magnificent Three Gorges of the Yangtze and the colorful Wuling region, promote the all-region interconnection of premium tourist routes, and enhance the cohesion of coordinated regional cultural tourism development. It is necessary to accelerate the building of a modern cultural tourism industry system, focus on building cultural and creative industry clusters, optimize cultural tourism integration name cards such as leisure sightseeing tourism, cultural experience tourism and wellness and residence tourism, revitalize existing resources and expand cultural tourism increments. It is necessary to cultivate multi-level business entities, strengthen leading and backbone cultural tourism enterprises, cultivate specialized, refined, distinctive and innovative cultural tourism enterprises, focus on small and micro distinctive enterprises in cultural tourism integration and rural tourism development, and expand the main force for high-quality cultural tourism development. It is necessary to promote the building of an international tourism hub city, iteratively improve the 'fast travel, slow tour' system, comprehensively improve the quality experience of 'food, accommodation, travel, shopping and entertainment', enrich international cultural tourism exchange platforms, and enhance Chongqing's international cultural tourism brand image. It is necessary to comprehensively build a system for the protection, inheritance and utilization of culture, strengthen the protection and utilization of cultural heritage, advance the creation of fine literary and artistic works, polish distinctive literary and artistic activities, innovatively cultivate new hotspots of cultural museums and intangible cultural heritage, and shape landmark features of Yangtze River civilization and Bayu culture. It is necessary to deeply implement the 'AI + cultural tourism' initiative, build a strong 'cultural tourism brain', enrich cultural tourism scenes, optimize cultural tourism services, and improve the quality and effectiveness of full-chain digital-intelligent supervision. (Chen Qian)
(This article is compiled from materials publicly released by the Ministry of Culture and Tourism; see the link at the beginning of the article for the original text.)