MCT Announces Acceptance Results of Credit-Economy Pilot Work and Commends Model Practices
The MCT announced the acceptance results of the culture and tourism market credit-economy development pilot and commended typical good practices.
Issued the 'Interim Measures for the Recognition of Credit Brands in the Dalian Culture and Tourism Market', setting 11 recognition standards; established a normalized credit brand declaration and recognition mechanism, a credit information collection mechanism for market entities, and a credit evaluation indicator system for market entities, and selected 54 tourism market credit brand enterprises; relying on the 'Travel Dalian' mini-program, launched the 'Dalian Tourism Market Credit Brand' section, creating a 'credit + cultural tourism + N' credit brand product and service system.
Centering on the construction of the 'Huangpu, Most Shanghai · Credit Adds Brilliance' cultural tourism credit brand, it expanded credit application scenarios: creating the 'Performing Arts World' cultural brand and using credit means to regulate the subsidized ticket system; cultivating the 'Credible Tour of the Yangtze River Delta +' tourism brand and launching more than 40 trustworthy incentives for four cities (districts) in the Yangtze River Delta region; consolidating the 'Bund Easy Financing' credit brand and giving play to the positive role of credit in helping enterprises tide over difficulties; and promoting the 'Huangpu, Most Shanghai' publicity brand to expand the influence of a culture of honesty.
Established a travel agency credit evaluation system, formulated the 'Zhenjiang Travel Agency Credit Evaluation Indicators (Trial)', optimized evaluation indicators and evaluation methods, clarified the sources and channels of credit information, and formed a construction path for the culture and tourism market credit system of 'credit commitment - credit evaluation - credit regulation - credit rewards and punishments', selecting 10 culture and tourism credit economy demonstration enterprises; effectively applied credit evaluation results in public services, brand creation, funding support and other aspects, combined credit with publicity activities and reward policies, optimized the business environment, and promoted market recovery.
Iteratively upgraded 10 systems such as the 'Measures for the Administration of Credit Supervision of Culture and Tourism in Fenghua District, Ningbo City' and the 'Measures for the Administration of Credit Information Collection of Culture and Tourism in Fenghua District, Ningbo City', developed the 'Anxin Tour' system, built a credit evaluation model and a credit evaluation and regulation system, and fostered a good atmosphere of honesty and thriving business.
Fenghua District Culture, Radio, Television, Tourism and Sports Bureau of Ningbo City
Issued the 'Measures for the Administration of Credit in the Field of Culture and Tourism of Rongcheng City', built a pilot credit supervision platform for the culture and tourism market, and promoted market entities to operate with displayed codes (credit QR codes); launched 6 categories and 18 credit-benefiting policies such as 'Credible Tour', 'Credible Stay' and 'Credible Sing', among which the 'Credible Tour' incentives reached more than 15,000 person-times, reducing ticket fees by more than 1.2 million yuan for trustworthy citizens.
Built a whole-industry-chain credit consumption mechanism of 'travel now, pay later', formulated the 'Specifications for the Pilot Work of 'Travel Now, Pay Later' in Rizhao City (Trial)', formed a 'Trustworthy Tourism Alliance', launched credit consumption products and services, released 3 credit tourism routes, and linked 23 high-quality tourism enterprises on the basis of credit; established supporting mechanisms for graded and classified management, honesty-first advance compensation, expert consultation and guidance, and credit publicity and education, guaranteeing the consumption environment of 'travel now, pay later'.
Taking travel agencies as a pilot, it promoted the credit commitment workflow in the culture and tourism market, formulated the 'Working Rules of the Wuhan Municipal Bureau of Culture and Tourism for Implementing the Notification and Commitment System for Enterprise-Related Business Licensing Matters' and the 'Notice of the Wuhan Municipal Bureau of Culture and Tourism on Implementing the Credit Commitment System in the Culture and Tourism Industry', and, with the basic principles of government guidance, enterprise voluntariness, industry self-discipline and social supervision, centering on the goals of diversified commitment types, standardized commitment content, standardized commitment information and normalized commitment collection, standardized the 5 types and 8 commitment contents of credit commitments in the culture and tourism market, strengthened commitment fulfillment inspection, and improved measures for rewarding compliance and managing violations.
Taking the compilation of local standards as an entry point, it established and improved the credit brand cultivation mechanism, issued the 'Specification for Credit Evaluation of Culture and Tourism Market Entities in Guangzhou' (DB4401/T 184—2022), organized the selection of the first batch of 3A-level culture and tourism brand enterprises and 114 trustworthy travel agencies; guided the Guangzhou Tourism Association to establish a Culture and Tourism Credit Professional Committee, released an industry credit development initiative, and promoted strategic cooperation with financial institutions; supported and guided all districts of the city to innovatively carry out a series of exploratory practices such as 'credit QR codes' and 'Credible Tour', and established and improved the working mechanism for cultivating credit brands.
(This article is compiled from materials publicly released by the Ministry of Culture and Tourism; see the link at the beginning of the article for the original text.)