Ningxia Culture & Tourism Showcases at the 21st Strait Travel Fair
On May 29, the 21st Strait Travel Fair opened at the Xiamen International Convention and Exhibition Center; Ningxia organized 30 local cultural and tourism enterprises to exhibit.
On May 29, the 21st Straits Travel Fair opened at the Xiamen International Conference and Exhibition Center. Themed 'Integrated Development, Win-Win Cooperation', this year's travel fair covered an exhibition area of 50,000 square meters and set up zones such as domestic and overseas cultural tourism resources, tourism hot-sale, and 'tourism +' themed zones, attracting many cultural tourism departments, enterprises and professional buyers from both sides of the Taiwan Strait. The Ningxia Department of Culture and Tourism carefully organized 30 cultural tourism enterprises from the region to participate.
The Ningxia exhibition area, themed 'Oasis Beyond the Great Wall · Magical Ningxia', with 'Golden Banks of the Yellow River' and 'Desert Starry Sky' as its core imagery, incorporated cultural landmarks such as the Western Xia Mausoleums, Shuidonggou and the Zhenbeibao Western Film Studio, presented natural wonders such as the Helan Mountains, Liupan Mountains and Qingtongxia Grand Canyon, created the 'Hometown of Stars' experience zone, and centrally displayed desert star hotels, Yellow River homestay clusters, desert starry-sky luxury resort businesses and wine chateau cultural tourism integration products, comprehensively showcasing Ningxia's unique tourism resources and new achievements in cultural tourism integration. A special consultation and negotiation area was set up in the central region to build a full communication and connection scenario for the tourism circles on both sides of the strait.
At the expo site, the Ningxia booth was bustling. Tour operators from all over the country stopped to make inquiries, showing strong interest in Ningxia's distinctive tourist routes. On the first day of the expo, several travel agencies and scenic areas in Ningxia reached preliminary cooperation intentions with tour operators from Xiamen and the Taiwan region, planning to carry out in-depth cooperation such as mutual sending of tourists and joint promotion of routes around 'bringing visitors into Ningxia'. At the same time, a number of Ningxia intangible cultural heritage projects were displayed and performed, adding cultural charm to the expo. Inheritors of the 'Ningxia Shanhua'er' (mountain flower song), a representative item of the Intangible Cultural Heritage of Humanity, sang on site, and the melodious Hua'er singing won bursts of applause; inheritors of Yellow River sand porcelain, Ningxia embroidery, knotting and other intangible cultural heritages conducted live demonstrations, allowing visitors to feel the unique charm of intangible cultural heritage beyond the Great Wall while experiencing Ningxia's tourism products. During the expo, the Ningxia Department of Culture and Tourism also proactively organized enterprises to connect and exchange with cultural tourism enterprises in Fujian Province, conducting in-depth negotiations on mutual sending of tourists, product development and route promotion, expanding cooperation horizons and exploring new opportunities for Fujian-Ningxia cultural tourism collaboration.
A relevant person in charge of the Ningxia Department of Culture and Tourism said that the Straits Travel Fair is an important carrier for cross-strait cultural tourism exchanges and cooperation. Ningxia will take this participation as an opportunity to continuously promote the cultural tourism brands of 'Oasis Beyond the Great Wall · Magical Ningxia' and 'Hometown of Stars', strengthen interaction with the tourism circles on both sides of the strait, advance the mutual exchange of tourist sources and the joint construction of routes, facilitate the implementation of more cooperation projects, and work together to write a new chapter in the integrated development of cross-strait cultural tourism.
(This article is compiled from materials publicly released by the Ministry of Culture and Tourism; see the link at the beginning of the article for the original text.)