Heilongjiang's Creative Culture & Tourism Vouchers Boost Spending and Travel
Consumers in Heilongjiang benefit from culture and tourism consumption vouchers; the Daxing'anling region has issued three batches this year, with instant discounts at hotels and attractions.
On June 11, Mr. Zhang, who traveled from Harbin, Heilongjiang Province to the Daxing'anling Prefecture, heard that the local area had issued 200,000 yuan in cultural tourism consumption vouchers. After claiming a voucher according to the instructions, he booked a king-size room at the Beiji Villa in Mohe City, Daxing'anling Prefecture, and found that 100 yuan was deducted immediately. Mr. Zhang said: 'What is saved is real money; the benefit is visible.' According to Ma Hongyan, Section Chief of the Industrial Resources Development Section of the Culture, Sports, Radio, Television and Tourism Bureau of Daxing'anling Prefecture, since the beginning of this year, Daxing'anling Prefecture has issued 3 batches of cultural tourism consumption vouchers totaling 600,000 yuan, promoting the prosperity of the cultural tourism market.
Cultural tourism consumption vouchers are targeted electronic vouchers issued by the government or relevant departments for offsetting cultural tourism consumption such as accommodation, scenic area tickets, catering, cultural entertainment, transportation and cultural creative products. They aim to activate the internal driving force of cultural tourism consumption and form a virtuous cycle of government guidance, market response and public benefit.
Since the beginning of this year, localities across Heilongjiang, centering on core cultural tourism consumption scenarios such as tourist attractions, hotels and homestays, cultural entertainment and cultural creative products, have issued various kinds of cultural tourism consumption vouchers in batches, driving consumption across the whole chain of catering, accommodation, transportation, sightseeing, shopping and entertainment. For example, during the May Day holiday, localities across Heilongjiang cooperated with major e-commerce platforms and issued a cumulative total of more than 12 million yuan in cultural tourism consumption vouchers. Among them, Harbin issued 5 million yuan, and Mudanjiang, Daqing and Yichun each issued 1 million yuan, while Qiqihar, Jiamusi, Hegang, Heihe, Daxing'anling and other places also launched distinctive cultural tourism consumption vouchers in light of local cultural tourism resources.
It is introduced that Harbin plans to release 100 million yuan in cultural tourism consumption vouchers this year, and has so far issued 60 million yuan, covering five major consumption scenarios — scenic area tickets, hotels and homestays, cultural entertainment, catering consumption, and travel agency package tours — allowing the broad masses of citizens and tourists to enjoy broader, more convenient and more direct cultural tourism benefits. Daqing's 'Benefit Gathers in Daqing, Joyfully Enjoy Culture and Tourism' cultural tourism consumption vouchers are issued in areas such as tourist attractions, hotels and homestays, cultural entertainment, tourism transportation, cultural creative products and the sale of tourism commodities.
It is worth mentioning that during the 'Northeast Super League', Harbin specially launched the 'Northeast Super League Cultural Tourism Consumption Voucher', raising the discount rate from the usual 20 percent to 25 percent. As an extended version of the cultural tourism consumption voucher, the 'Northeast Super League' ticket receipt on mobile phones also played an important role in attracting visitors. Zhang Zhiming, Deputy General Manager of Harbin Polarland, introduced that with a 'Northeast Super League' ticket receipt, visitors can enjoy half-price discounts at the Harbin Polarland Polar Hall and Ocean Hall, while the Miemie Farm, the Exotic Pet Hall and the Taoxue Penguin Hall are completely free.
Guo Yanhai, Director of the Industrial Development Division of the Heilongjiang Provincial Department of Culture and Tourism, said that cultural tourism departments across Heilongjiang are issuing cultural tourism consumption vouchers to fully enrich cultural tourism supply, activate consumption potential and improve tourists' satisfaction with their experience. (Zhang Jianyou)
(This article is compiled from materials publicly released by the Ministry of Culture and Tourism; see the link at the beginning of the article for the original text.)