'Travel with Brands' Matchmaking Event Held
On May 29, the 2026 'Travel with Brands' matchmaking event was held in Xiong'an New Area to connect brand resources with the cultural tourism market.
On May 29, the 2026 'Follow the Brand to Travel' matchmaking and exchange event was held in Xiong'an New Area. With the theme 'Brands Leading Service Upgrading, Experience Activating Consumption Potential,' the event aimed to promote the precise matching of brand resources with the culture and tourism market and to promote the expansion and quality improvement of culture and tourism consumption by building an efficient matchmaking platform.
It is understood that the Industrial Development Department of the National Development and Reform Commission (NDRC) and the Industrial Development Department of the Ministry of Culture and Tourism recently released the first batch of 30 'Follow the Brand to Travel' experience sites, covering four major categories: manufacturing, producer services, agriculture, and cultural industries. At the event site, the relevant person in charge of the Industrial Development Department of the NDRC introduced the relevant situation of the national brand system construction and industrial integration development. The relevant person in charge of the Industrial Development Department of the Ministry of Culture and Tourism promoted the first batch of 30 'Follow the Brand to Travel' experience sites. The relevant person in charge of the Xiong'an New Area made a special presentation on the new area's brand culture and tourism resources.
Representatives of three 'Follow the Brand to Travel' experience sites—the Mengniu Dairy brand experience site in Inner Mongolia Autonomous Region, the Yuchai brand experience site in Guangxi Zhuang Autonomous Region, and the China YTO 'Dongfanghong' brand experience site in Henan Province—as well as representatives of three culture and tourism enterprises—CTS Happy Time Travel Service (Beijing) Co., Ltd., Beijing Zhongkai International Study Tour Co., Ltd., and Beijing Dingfeng Zhiye Tourism Culture and Creativity Co., Ltd.—and a representative of Chongqing Maiya Media conducted presentations and exchanges around brand resources, product routes, and cooperation models. Representatives of Baidu and Amap introduced culture and tourism-related product functions and innovative applications. An expert from the Brand China Research Institute delivered a keynote speech on 'New Scenarios of Brand Experience and Credible China Narrative.'
During the event, the mainstream media publicity campaign for 'Follow the Brand to Travel' was launched simultaneously, and the dedicated topic for 'Follow the Brand to Travel' went online simultaneously.
This event was planned and organized by the Reform and Development Bureau of Xiong'an New Area, Zhonghong Net, the International Cooperation Center of the NDRC, and China Tourism News. More than 120 people participated in the event, including relevant persons in charge of the NDRC, the Ministry of Culture and Tourism, Hebei Province, and Xiong'an New Area; representatives of 'Follow the Brand to Travel' experience sites, associations, travel agencies, study tour institutions, and MCN institutions; as well as experts, scholars, and media representatives. (Fan Chaohui)
(This article was compiled based on materials publicly released by the Ministry of Culture and Tourism; see the beginning of the article for the original link.)