Sichuan Accelerates Building of Three Kingdoms Culture Tourism Destination
On June 3, Sichuan held an event in Zhaohua, Guangyuan to build its Three Kingdoms culture tourism destination, releasing joint tickets, route cards and premium routes.
On June 3, the launch event for the building of Sichuan Province's Three Kingdoms culture tourism destination and the “Splendid Tianfu · Three Kingdoms Shu Charm” culture and tourism consumption season was held in Zhaohua District, Guangyuan City. Focusing on the integration and innovative development of Three Kingdoms cultural resources, the event released innovative products such as a Three Kingdoms culture and tourism combined ticket, the Anyi Panda · Culture and Tourism All-in-One Card (Shu Charm Three Kingdoms themed card) and quality tourism routes, and established the Sichuan Province Three Kingdoms Culture Tourism Alliance, accelerating the building of a Three Kingdoms culture tourism destination.
The “Panoramic Report on Three Kingdoms Culture Tourism Resources in Sichuan Province” released at the event shows that Sichuan has 344 extant Three Kingdoms-related relics and sites, of which 133 have been included in cultural relic protection units at various levels, including 35 at the national level and 35 at the provincial level; there are more than 40 items of intangible cultural heritage related to Three Kingdoms culture. A number of scarce resources, such as the Wuhou Shrine in Chengdu, the Tomb of Zhao Yun in Dayi, the Pang Tong Shrine at Baima Pass in Deyang and the Wanjuan Tower in Nanchong, have become important advantages for Sichuan in developing Three Kingdoms culture tourism.
At the event, four quality Three Kingdoms culture tourism routes, including the Shu Road Strategic Passes Route and the Loyalty and Righteousness Heritage Route, were promoted through a musical titled “Trendy Tour of the Three Kingdoms · Music of Sichuan.”
During the event, the Sichuan Province Three Kingdoms Culture Tourism Alliance was officially established. The alliance will jointly advance resource integration, product development, standards building, digital empowerment and regional coordination. At the same time, the Sichuan Province Three Kingdoms Culture Tourism Expert Pool was officially unveiled, providing intellectual support for the development of Three Kingdoms culture tourism.
On the day of the event, the “Sichuan Three Kingdoms Culture Tourism Destination Ctrip Global Promotion Plan” and the “Shu Road Three Kingdoms Culture Themed Promotion Season” were also launched. (Qi Yisheng, Bai Hua)
(This article is compiled from a publicly released text of the Ministry of Culture and Tourism; the original link is provided at the beginning of the article.)