Liaoning Promotes Capacity and Quality Upgrades in Culture & Tourism
On June 15, Liaoning's Party Secretary Xu Kunlin inspected the provincial culture and tourism department, calling for culture-and-tourism-led integrated development with Liaoning characteristics.
On June 15, Xu Kunlin, Secretary of the Liaoning Provincial Party Committee, conducted research at the Provincial Department of Culture and Tourism and chaired a symposium. Xu Kunlin stressed the need to closely focus on promoting the expansion and upgrading of the service industry, uphold the approach of 'shaping tourism with culture and highlighting culture through tourism,' strive to forge a path of integrated development of culture, tourism, sports and commerce with Liaoning characteristics, and contribute greater strength to achieving the comprehensive revitalization of Liaoning in the new era.
The meeting proposed that the province's culture and tourism system should go all out to promote the expansion and upgrading of the culture and tourism industry and accelerate the building of a strong province in culture and tourism. It should accelerate the development of the cultural industry, build an efficient and well-regulated cultural market, deepen comprehensive governance of the entertainment sector, make strenuous efforts in attracting investment and talent, and cultivate a number of outstanding enterprises with a market-oriented approach; promote cultural consumption through multiple measures, cultivate local cultural and creative enterprises, develop more distinctive cultural and creative products, and build Liaoning's cultural IP; and deepen technological empowerment, accelerate the digital renovation of cultural venues and the digital transformation of culture and tourism resources, and actively develop new business formats such as smart culture and tourism and digital performing arts. It should make the tourism industry bigger and stronger, create premium tourist routes, build high-quality distinctive commercial districts, firmly grasp safety management and service standardization, and continue to polish the 'spoiling guests and heeding advice' service brand; enrich the supply of high-quality tourism products, innovate business formats and scenarios, actively develop study tourism, cultivate a number of high-quality homestays, accelerate the development of the yacht and cruise economy, and strengthen the 'China's northernmost coast' leisure culture and culture-tourism belt brand; and promote the deep integration of culture, tourism, sports and commerce, continue to deepen 'culture and tourism plus all industries' and 'all industries plus culture and tourism,' vigorously cultivate new consumption hotspots such as the silver economy, ice and snow economy and wellness sojourn, strengthen the integration of the entire chain of 'food, accommodation, travel, sightseeing, shopping and entertainment,' deepen engagement in the sports event economy such as 'Northeast Super,' and create new scenarios and business formats through integration. (Zhou Fengwen, Wu Yue)
(This article is compiled from a publicly released article by the Ministry of Culture and Tourism; see the link at the beginning of the text for the original.)