Liaoning Hosts Main Event of Summer Culture & Tourism Consumption Season
The 2026 Liaoning summer culture and tourism consumption season main event and the Yingkou summer culture and tourism launch ceremony were recently held in Yingkou.
The launch ceremony of the main venue event of the 2026 summer culture and tourism consumption season, themed "Cool Mountains and Seas in Summer, Roam Liaoning — Northeast Super Cool," and the launch ceremony of Yingkou's summer culture and tourism activities were recently held at Minghu Square in Yingkou, marking the start of the province's summer culture and tourism consumption boom.
This event is co-hosted by the Liaoning Provincial Department of Culture and Tourism and the Yingkou Municipal Government. Closely following the wildly popular "Northeast Super" IP to set the main theme for summer culture and tourism, and relying on Liaoning's high-quality summer culture and tourism resources, it uses the traffic generated by the event to empower coastal summer retreats, the night-tour economy, benefit performances, and the integration of sports and commerce, creating an immersive summer culture and tourism feast.
At the event site, the organizers released the "Summer Solstice: Roam the Mountains and Seas of Liaoning" 2026 Liaoning Summer Travel Guide, recommending the province's high-quality summer retreat destinations; and released the "Tourism Plus All Trades" 2026 Liaoning culture, tourism, sports, and commerce integrated development consumption measures to stimulate the province's summer culture and tourism consumption vitality. The Yingkou Municipal Bureau of Culture, Tourism, Radio and Television completed strategic cooperation signings with automobile sales enterprises and cultural media enterprises respectively. The Ctrip and Tongcheng platforms launched exclusive summer benefit activities, offering event-themed travel benefits to tourists nationwide. The "Cool Mountains and Seas Journey" national travel agency inspection group set off.
During the event, Yingkou arranged a rich array of experience programs to let residents and tourists enjoy the beauty of summer life. The themed viewing site "Northeast Super Is Fun, Yingkou Welcomes You" at Minghu Square is open around the clock, creating a new landmark for sports night tours; the ethnic dance drama "Hongshan" came to the Grand Theater of the Yingkou Culture and Art Center, launching its first round of touring across the province.
According to reports, next, localities across Liaoning will rely on the super-strong traffic and popularity of "Northeast Super" to continue launching distinctive summer culture and tourism activities, themed travel routes, and multiple consumption discounts, and to polish the summer culture and tourism brand "Cool Mountains and Seas in Summer, Roam Liaoning — Northeast Super Cool," attracting tourists to Liaoning for a one-stop experience of the refreshing pleasures of watching competitions, enjoying scenery, and tasting fresh fare. (Zhou Fengwen, Wu Yue)
(This article is compiled based on a publicly released article by the Ministry of Culture and Tourism; see the link at the beginning of the article for the original.)