Shanxi Hosts Culture & Tourism Brand Innovation Carnival
The 'So Young! Ancient City' 2026 Shanxi culture and tourism brand innovation carnival and the 'Jinzhong' summer promotion recently opened at the Xingguo Temple site in Pingyao Ancient City.
"So Young! Ancient City" — the 2026 Shanxi Culture and Tourism Brand Innovation Experience Carnival and the "Joyfully See Jinzhong" summer culture and tourism publicity and promotion activity recently officially kicked off at the Xingguo Temple ruins in Pingyao Ancient City.
As one of the seven major series of activities of Shanxi's summer culture and tourism promotion season, this event will run until July 19. Closely following the travel preferences of young summer customers and relying on Shanxi's 5,000 years of history and culture and its intangible cultural heritage and folk resources, it launches four major themed activities, five super scenes, and two sets of fun check-in gameplay, turning the millennia-old Pingyao Ancient City into an immersive "China-chic amusement park," making history touchable, feelable, playable, and shareable.
During the event, the "Lotus Breeze Mirrors the Moon Canopy" at the south gate entrance of Pingyao Ancient City creates an immersive scene with a continuous lotus-rhyme design, giving tourists the ceremonial sense of entering the city as if stepping into a painting; the "Joyful Tour of Jin's Myriad Phenomena" immersive space blends distinctive performances with traditional games such as pitch-pot. Two major check-in interactive gameplay experiences open at the same time. The "So Young! Chief Escort" escort-walking interaction centers on the escort-walking culture of Shanxi merchants, allowing tourists to check in while sightseeing; after completing it, they can receive the Shanxi culture and tourism "5,000-Year Time-Travel Guide" handbook. The "So Young! Ancient City" stamp-collection-to-exchange-for-silver-notes activity guides tourists to hunt for treasures and collect stamps at experience points and merchants throughout the city, exchanging them for voucher silver notes to be used for consumption.
At the launch ceremony, Meituan released the "City of Longing · Pingyao Stop" special plan, launched a Pingyao local specialty list, and distributed a 188-yuan consumption coupon package covering multiple types of consumption scenarios.
This event is hosted by the Shanxi Provincial Department of Culture and Tourism and the Jinzhong Municipal People's Government. (Wang Wenhua)
(This article is compiled based on a publicly released article by the Ministry of Culture and Tourism; see the link at the beginning of the article for the original.)