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2026 Jiangxi Culture & Tourism Consumption Renewal Season Launches

Published:2026-07-21 Author / Publisher:文化和旅游部 Source:文化和旅游部
2026 Jiangxi Culture & Tourism Consumption Renewal Season Launches

On July 18, the 2026 Jiangxi culture and tourism consumption renewal season kicked off at the Jiangnan Songcheng historical district in Ganzhou.

On July 18, the 2026 Jiangxi Province Culture and Tourism Consumption Renewal Season, themed "Night Tour of Ganpo Scenery · Renewal Trendy Play Season," was launched in the Jiangnan Songcheng Historical and Cultural Block in Ganzhou. Huang Xizhong, member of the Standing Committee of the Jiangxi Provincial Party Committee and secretary of the Ganzhou Municipal Party Committee, and Wan Guangming, vice governor of Jiangxi Province, attended.

This event takes technology empowerment, cross-sector integration, and all-region coordination as its main line, showcasing the brand-new face of Jiangxi's culture and tourism development through new product releases, benefit policy promotion, nighttime live performances, and all-region culture and tourism markets, and releasing summer culture and tourism consumption dividends to tourists nationwide. At the site, Jiangxi's key culture and tourism products, Jiangxi's top ten most beautiful self-driving routes, and culture and tourism consumption benefit policies from across the province were released in a concentrated manner, deeply implementing the "Attract Visitors to Gan" project with solid preferential measures.

That evening, the "Songcheng Night Banquet · Trendy Play on Twin Streets" nighttime culture and tourism scene showcase opened at the same time, with retro-era shows, open-air song gatherings, violin performances, and other distinctive artistic performances staged one after another. The hustle and bustle of everyday life blended with the artistic atmosphere, presenting the vigorous vitality of Jiangxi's nighttime culture and tourism consumption. Next, the Renewal Season activities will also hold the "Attract Visitors to Gan" travel agency matchmaking meeting and a China-chic carnival, in order to enrich the supply of Ganpo culture and tourism products and continuously release new momentum for culture and tourism consumption. (Wang Zhuqing)

(This article is compiled based on a publicly released article by the Ministry of Culture and Tourism; see the link at the beginning of the article for the original.)

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