MCT Issues Opinions on Promoting High-Quality Development of the Online Tourism Market
The MCT issued opinions to strengthen the online tourism market, protect travelers' rights and give full play to online travel platforms.
To the departments (bureaus) of culture and tourism of all provinces, autonomous regions and municipalities directly under the Central Government, and the Culture, Sports, Radio, Television and Tourism Bureau of the Xinjiang Production and Construction Corps:
Online travel operation services are a key link in the tourism industry chain and an important force for meeting the travel needs of the broad masses of the people, promoting tourism consumption and driving the development of the tourism industry. In order to further strengthen the management of the online tourism market, protect the lawful rights and interests of tourists, give play to the positive role of online travel platform operators in integrating tourism element resources such as transportation, accommodation, catering, sightseeing and entertainment, promote the sharing of development dividends among various tourism operators, and promote the high-quality development of the tourism industry, the following opinions are hereby put forward:
Adhere to Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era as the guide, comprehensively implement the spirit of the 20th CPC National Congress, implement the decisions and arrangements of the CPC Central Committee on accelerating the building of a cyber power and digital China, base efforts on the new development stage, implement the new development concept, build a new development pattern, take promoting high-quality development as the theme, take deepening supply-side structural reform as the main line, take meeting the people's growing needs for a better life as the fundamental purpose, fully give play to the decisive role of the market in resource allocation, better give play to the role of the government, make good use of various relief policies, mobilize positive market factors, vigorously develop the digital economy, deeply develop smart tourism, improve the level of normalized regulation, support online travel platform operators in distinguishing themselves in leading development and creating jobs. Hold fast to the safety bottom line, strengthen industry self-discipline, and promote the high-quality development of the online tourism market.
Adhere to the safety bottom line. Firmly establish bottom-line thinking, adhere to the core socialist values, hold fast to the personal and property safety of tourists, the safety of information content and network security, and strengthen the building of the industry governance system and governance capacity.
Adhere to putting people first. Take the needs of tourists as the guide, continuously enrich service types and expand service content, create precise, professional and distinctive service products, and strive to meet the people's diverse and personalized tourism service needs.
Adhere to coordinated development. Protect the lawful rights and interests of tourists, build a sound industrial ecosystem among online travel platform operators, operators within the platform and tourists, guide online travel platform operators to develop in coordination with relevant operators such as travel agencies, transportation, accommodation, catering, sightseeing and entertainment, promote the efficient allocation of resources, and promote the prosperous development of the tourism industry.
Adhere to innovation leadership. Deepen the digital, networked and intelligent development of the online tourism industry, promote the application of new technologies, encourage industry innovation, fully give play to the advantages of online tourism operators in data and information capabilities, improve the digital level of the industry, and provide tourists with smart services.
Actively give play to the hub and leading role of online tourism, accelerate the development of smart tourism, promote the innovative development of the tourism industry, promote the application and iterative innovation of new technologies, create more new employment forms and new jobs, become a new engine for the upgrading of the tourism industry and the stimulation of tourism consumption, improve the digital level of industry management, and promote the development of China's online tourism industry to be at an internationally leading position.
II. Highlight the work priorities and create a good market environment
(This article is compiled from materials publicly released by the Ministry of Culture and Tourism; see the link at the beginning of the article for the original text.)